During my work experience at The One Off design studio in Derbyshire, I was given a past D&AD brief to re-brand the Financial District of London. After conducting research, using sites such as Behance and Designspiration for inspiration, I began sketching possible ideas and later went on to use InDesign to create a logo. I matched this logo with a new name for the District - 'The Hub', a hub being associated with a centre of activity, from which things radiate (quite apt for a Financial District in one of the major cities of the world). I then used Photoshop to place this logo into part of the campaign.
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